Direct freight marketplace / 01

Keep more value in the freight relationship.

Lanelatch connects shippers directly with motor carriers so the people who ship and haul freight can review options, make their own decisions, and build trusted relationships—without an unnecessary brokerage layer.

Trucking companies face tight margins, rising costs, and market volatility. We believe more transportation value should support reliable capacity, sustainable carrier businesses, and the shippers who depend on them. Lanelatch is building a more transparent direct marketplace and a stronger path forward for the transportation industry.

Start a lane conversation See how it works

The direct-marketplace principle

Keep the relationship in the room.

A clearer place for shippers and motor carriers to review the work, make decisions, and stay connected.

Shippers set the context

Share the lane with the people who need to understand it.

Motor carriers bring capacity

Review the opportunity and decide whether it fits your business.

Lanelatch is a marketplace, not a broker.

Direct by design, relationship by relationship.

A focused operating layer for freight relationships that should stay direct.

Shippers

Set the context

Carriers

Bring capacity

Direct

Make the decision

Why direct matters

More value can stay in the freight relationship.

Lanelatch is built for the people who ship and haul freight. Shippers can bring lane context to the table, while motor carriers can review opportunities that fit their capacity and business.

The direct-marketplace model keeps the decision with the people closest to the work, with a clearer path from lane details to delivery.

Capacity over volume

Review the carriers that fit the work, not an anonymous stream of listings.

A visible handoff

Keep the movement from award to delivery easier to follow.

The operating rhythm

A lane is a series of clean handoffs.

One shared thread keeps the right people close to the shipment while leaving the decision with the shipper and carrier.

Share the lane

Put shipment timing, requirements, and terms where the relationship can start with context.

Review carrier options

Motor carriers can respond with capacity and lane fit for the shipper to consider.

Make the match

Shippers and carriers make their own decision about the work and the relationship.

Stay connected through delivery

Keep the handoff visible through proof of delivery and closeout.

Built for both sides of the lane

Clarity travels with the load.

For shippers

Control the invite

Your lane, your approved network.

Put the right context in front of carriers and keep your partner list intentional as relationships change.

Set the lane context and requirements

Review carrier options with the right information

Choose the relationship that fits the work

For carriers

Run the award

The details your driver needs.

Move from an awarded load to a driver-ready plan, then close the loop with proof of delivery.

See the work clearly before responding

Put real capacity and lane fit forward

Build relationships beyond a single load

Lanelatch is a marketplace, not a broker.

Lanelatch is building a more transparent direct marketplace where shippers and motor carriers can make their own decisions and build trusted relationships.

Next lane / 01

Make the next handoff easier to trust.

Tell us what you move, who you work with, and where the current process gets stuck.

Talk to the Lanelatch team

lanelatch@polsia.app